01. Poorly Written Copy/Text (Too Wordy Or Not Wordy Enough)

• Poorly Designed Website

• Not Offering Hope Or Solutions To Their Problems 

• Attracting The Wrong Clients (Not Ideal)

• No Landing Pages Or Speciality Pages

• No Call To Action (Make It Easy For Clients To Contact You)

• Blog Topics Or Services Page Doesn’t Resonate Or No Visitors

• Mobile Issues

• No One Is Visiting Your Website (Not Optimizing SEO)

• Poorly Written Copy/Text

• Providing too much unnecessary details and words

• Not enough copy

• Do this:

• Use short sentences

• Use bullet points

• All images, but very little text

02. Poorly Designed Website

• Not visually appealing

• Visually appealing, but lacks compelling content

• Difficulty finding information/not user friendly (navigation bar)

• Fees

• FAQs

• Contact

• Services

• Current availability

• Do this: A good website is functional, good looking, logical, and intuitive

• Easy to read, nice fonts, mid-size/large fonts, white space, nice colors, cohesive branding

03. Not Offering Hope Or Solutions To Their Problems 

• Focuses on the clinician and not the client (It’s all about you)

• Your training, education, life histories, theoretical orientation

• Too much clinical jargon

• My theoretical orientation is based in Cognitive Behavioral Therapy and Dialectical Behavioral Therapy

• Vs. I help people feel better through understanding their thoughts, feelings, and behaviors and using powerful tools to manage emotional distress….

• Too many acronyms 

• Using evidence based therapies like CPT, PE & EMDR, I will help you….

• Vs. I help survivors of trauma heal through providing powerful skills to manage your flashbacks and triggers and better understanding…

• Do this: Put yourself in your client’s perspective. Why are they seeking therapy? How do they want to feel?

04. Attracting The Wrong Clients (Not Ideal)

• Trying to market to every type of issue and client

• Have you been to Psychology Today where a clinician will click 10-20 specialities and counseling approaches? Yeah, don’t do that.

• I specialize in:

• Depression

• Anxiety

• OCD

• Life transitions

• Bipolar disorder

• Couples therapy

• Self esteem

• Peer relationships

• Domestic violence

• Sex therapy

• Codependency

• My counseling approach:

• CBT

• DBT

• ACT

• Relational

• Interpersonal

• Existential

• Feminist

• Narrative

• EMDR

• CPT

• Do this: Focus on identifying your niche and areas of focus

05. No Landing Pages Or Speciality Pages

• You have a basic 2-4 page website with no specialty pages where you tell the client your niches and how you can help them 

• Do this: Create speciality pages on your website

• This will help with SEO (if you optimize correctly) and also help clients feel you are equipped/expert to help them with their issues/problems

06. No Call To Action (Make It Easy For Clients To Contact You)

• Great information, but it’s hard to contact you and book for a session 

• Make it simple as possible

• Have phone and email on the top of the header or bottom of your page

• Do this: Use a button or email form on every page

• Schedule Your Free Consultation

• Get Help Today

• Contact Me Today

• I’m Ready To Begin Therapy

07. Blog Topics Or Services Page Doesn’t Resonate Or No Visitors

• No one reads your blog because few people visit your website 

• You’re blogging about something you’re not interested in and it shows 

• You don’t have a blog

• You don’t have services/speciality pages

• Other common issues:

• You’re not optimizing SEO with your blog  (See #10)

• You’re not conducting proper keyword research tools

• You’re competing with very difficult, high competition keywords

• Do this: Write about what you know and what you enjoy 

08. Mobile Issues

• More and more people are searching for information on their phone, so websites need to be designed and optimized for mobile devices 

• Slow and lags 

• Broken links  

• Do this: Make sure your pages will resize themselves automatically to fit a smaller mobile screen

• Compress images to the lowest size without comprising quality (a higher quality size will cause a page to lag and slow down)

09. Not Linking Social Media To Your Website & Blog

• Platforms

• Google My Business

• Facebook

• Instagram

• TikTok

• LinkTree

• Twitter

• If you have a blog, make sure to link social media buttons so visitors can share with their community/followers

10. No One Is Visiting Your Website (Not Optimizing SEO)

• SEO (Search Engine Optimization): The process of improving your website to increase its visibility when visitors search for services related to your business

• No strategies to improve SEO

• Poorly optimized SEO

• Slow loading page times

• Complex/confusing navigation bar

• Not optimizing title tags and meta descriptions

• Not doing keyword research tools

• No backlinks

• No internal linking

• Not compressing images (images are huge in size)

• The vast majority (87%) of shoppers begin product searches on digital channels,

• Tip: Use a keyword target/research tool to find medium competitive keyword

• Do this: Learn about SEO and begin using strategies to optimize SEO for your website

Did You Know?

• The average website visitor only spends 10-20 seconds on a webpage 

• 75% of visitors only stay on the first page of a Google search