Your business name for your therapy private practice is important because it represents who you are, your values, and also plays a large role in marketing.

Some folks spend hours and hours considering different types of names worrying about finding the “perfect” name.

However, there is no “perfect” name and while a name is important, it is not 100% responsible for your success as a therapist in private practice.

Here are some ideas for creating a private practice name

• Personal, Values & Culturally Focused

• Perhaps there is an anecdote or personal story that motivated you to become a therapist

• This can elicit feelings from your client which can make them feel more drawn and compelled to work with you

• If you are religious, you could incorporate your religion into the name

• This also helps your ideal client find you online when searching for a religious counselor

• Maybe there is something from your culture that is important to you and you want to incorporate that into your business name

• If you speak another language, you can incorporate a word or phrase into the name

• This can also help because being bilingual separates you from monolingual therapists

• Consider your values

• This can include key words like: growth, transformation, healing, justice, equity, holistic, wellness, joy, happy, peace, liberation.

• Location Based

• One of the easiest and effective ways to rank on Google is through simply using your location (e.g. state, city, town) in your business name

• Liberation Healing Seattle (my private practice name)

• (City/Town Name) Therapy

• (City/Town Name) Counseling

• (City/Town Name) Psychology

• When clients type in “therapy near Los Angeles” or “mental health counseling near Chicago”, your site will more likely rank toward the top of the pages

• Speak To Your Ideal Client

• If you know who your ideal client and niche is, this is a simple and straightforward way to create a business name

• Therapy For Anxiety & Panic

• Christian Couples Counseling

• Equine Therapy

• Somatic Therapy

• Yoga Therapy

• Walk & Talk Therapy

• LGBTQ+ Affirming Therapy

• Counseling For Gay Men

• Therapy For Millennials Working In Tech

• Therapy For Women Of Color

• Therapy For Queer Christians

• Mixture (Location & Niche/Ideal Client)

• (City/Town Name) Trauma Counseling 

• (City/Town Name) EMDR Specialists

• (City/Town Name) OCD Clinic

• (City/Town Name) Mindfulness Associates

• (City/Town Name) Brainspotting Therapy

• (City/Town Name) Couples Therapy

• Your Name

• This is certainly the easiest route. Moreover, as a therapist, you are your brand so this can make sense

• FirstLastNameCounseling.Com

• FirstLastNameTherapy.Com

• FirstLastNamePLLC.Com

• DrFirstLastName.Com

• FirstLastNamePsychology.Com

• However, if you plan on opening a group practice or selling your practice one day, don’t choose your own name because it is limiting

Your business name is one part of your overall brand. Try not to obsess over finding the “perfect” name. Rather, go inside yourself, reflect, and consider what and who matters most to you.

Private Practice Name Resources

• Name Generators

• Name Sack

• Business Name Generator 

Tips For Private Practice Names

• Make sure no one else is using your business name by searching online as well as your State’s Secretary of State

• Try not to spend hours agonizing over the “perfect” name

• You can file for a DBA (doing business as) later through your State as an informal way to market your private practice under a different name

• Consider your brand

• Who you are

• What you represent

• What you value
  What you aim to do

• How you want your clients to feel

• Review a list of adjectives that resonate with you

• Make a vision board of your ideal private practice

• Who do you work with?

• What do you offer your clients?

• How do you want your clients to feel?

• Take your time (no need to rush)

• Ask friends, trusted colleagues, supervisors, and support system for feedback