10 Reasons Your Therapy Website Isn't Getting You New Clients

Private Practice
Written By Canh Tran

01. Poorly Written Copy/Text (Too Wordy Or Not Wordy Enough)

  • Poorly Designed Website

  • Not Offering Hope Or Solutions To Their Problems 

  • Attracting The Wrong Clients (Not Ideal)

  • No Landing Pages Or Speciality Pages

  • No Call To Action (Make It Easy For Clients To Contact You)

  • Blog Topics Or Services Page Doesn’t Resonate Or No Visitors

  • Mobile Issues

  • No One Is Visiting Your Website (Not Optimizing SEO)

  • Poorly Written Copy/Text

    • Providing too much unnecessary details and words

    • Not enough copy

    • Do this:

      • Use short sentences

      • Use bullet points

    • All images, but very little text

02. Poorly Designed Website

    • Not visually appealing

    • Visually appealing, but lacks compelling content

    • Difficulty finding information/not user friendly (navigation bar)

      • Fees

      • FAQs

      • Contact

      • Services

      • Current availability

    • Do this: A good website is functional, good looking, logical, and intuitive

      • Easy to read, nice fonts, mid-size/large fonts, white space, nice colors, cohesive branding

03. Not Offering Hope Or Solutions To Their Problems 

    • Focuses on the clinician and not the client (It’s all about you)

      • Your training, education, life histories, theoretical orientation

    • Too much clinical jargon

      • My theoretical orientation is based in Cognitive Behavioral Therapy and Dialectical Behavioral Therapy

        • Vs. I help people feel better through understanding their thoughts, feelings, and behaviors and using powerful tools to manage emotional distress….

    • Too many acronyms 

      • Using evidence based therapies like CPT, PE & EMDR, I will help you….

        • Vs. I help survivors of trauma heal through providing powerful skills to manage your flashbacks and triggers and better understanding…

    • Do this: Put yourself in your client’s perspective. Why are they seeking therapy? How do they want to feel?

04. Attracting The Wrong Clients (Not Ideal)

    • Trying to market to every type of issue and client

    • Have you been to Psychology Today where a clinician will click 10-20 specialities and counseling approaches? Yeah, don’t do that.

      • I specialize in:

        • Depression

        • Anxiety

        • OCD

        • Life transitions

        • Bipolar disorder

        • Couples therapy

        • Self esteem

        • Peer relationships

        • Domestic violence

        • Sex therapy

        • Codependency

      • My counseling approach:

        • CBT

        • DBT

        • ACT

        • Relational

        • Interpersonal

        • Existential

        • Feminist

        • Narrative

        • EMDR

        • CPT

      • Do this: Focus on identifying your niche and areas of focus

05. No Landing Pages Or Speciality Pages

    • You have a basic 2-4 page website with no specialty pages where you tell the client your niches and how you can help them 

    • Do this: Create speciality pages on your website

      • This will help with SEO (if you optimize correctly) and also help clients feel you are equipped/expert to help them with their issues/problems

06. No Call To Action (Make It Easy For Clients To Contact You)

    • Great information, but it’s hard to contact you and book for a session 

    • Make it simple as possible

      • Have phone and email on the top of the header or bottom of your page

    • Do this: Use a button or email form on every page

      • Schedule Your Free Consultation

      • Get Help Today

      • Contact Me Today

      • I’m Ready To Begin Therapy

07. Blog Topics Or Services Page Doesn’t Resonate Or No Visitors

    • No one reads your blog because few people visit your website 

      • You’re blogging about something you’re not interested in and it shows 

    • You don’t have a blog

    • You don’t have services/speciality pages

    • Other common issues:

      • You’re not optimizing SEO with your blog  (See #10)

      • You’re not conducting proper keyword research tools

      • You’re competing with very difficult, high competition keywords

    • Do this: Write about what you know and what you enjoy 

08. Mobile Issues

    • More and more people are searching for information on their phone, so websites need to be designed and optimized for mobile devices 

      • Slow and lags 

      • Broken links  

    • Do this: Make sure your pages will resize themselves automatically to fit a smaller mobile screen

      • Compress images to the lowest size without comprising quality (a higher quality size will cause a page to lag and slow down)

09. Not Linking Social Media To Your Website & Blog

    • Platforms

      • Google My Business

      • Facebook

      • Instagram

      • TikTok

      • LinkTree

      • Twitter

    • If you have a blog, make sure to link social media buttons so visitors can share with their community/followers

10. No One Is Visiting Your Website (Not Optimizing SEO)

    • SEO (Search Engine Optimization): The process of improving your website to increase its visibility when visitors search for services related to your business

    • No strategies to improve SEO

    • Poorly optimized SEO

      • Slow loading page times

      • Complex/confusing navigation bar

      • Not optimizing title tags and meta descriptions

      • Not doing keyword research tools

      • No backlinks

      • No internal linking

      • Not compressing images (images are huge in size)

    • The vast majority (87%) of shoppers begin product searches on digital channels,

    • Tip: Use a keyword target/research tool to find medium competitive keyword

    • Do this: Learn about SEO and begin using strategies to optimize SEO for your website

Did You Know?

  • The average website visitor only spends 10-20 seconds on a webpage 

  • 75% of visitors only stay on the first page of a Google search

Canh Tran
Previous

How Do I Get Cash Pay/Private Pay Clients In Private Practice?
Next

BIPOC Accountant Resources