Marketing Resources For Therapists in Private Practice
This is not an exhaustive list of resources.
I created this list because most therapists can DIY their own marketing for their own private practice during the initial formation stage. For others, they may want to enroll in a course to learn marketing knowledge at an affordable rate while others may be scaling their own private practice in a group practice and are willing to hire out and pay more money for services.
I thought it would be helpful for newer therapists to have a page of resources to refer to as I wish I had this resource when I started my own private practice.
Note:
I make no guarantee to the qualifications or competence of those listed below.
I do not endorse, approve of, or make any warranties or representations as to accuracy of the information contained in any site to which any user may be linked.
I do not receive compensation for listing the companies and individuals below.
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Washington State Therapists Facebook Groups
Facebook Groups
Private Practice YouTube Channels
YouTube Guides
Psychology Today Profile Tips (2024) | Get More Cash Pay Clients!
Private Practice Website Design | Pages That Attract Clients
Get More Therapy Clients - Digital Marketing Essentials For Private Practices
Initial Phone Screen in Counseling Private Practice | The First Phone Call
How to Book Full Fee Clients in Private Practice
Easy To Use Website Creators
Website Creation Courses
Website Templates
Email Marketing
Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services.
Custom Website Creations & Branding
Ask a colleague or friend who created their website
Marketing Courses/Classes
Blogs & Newsletters
Social Media Marketing
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
Google Ads For Therapists
Google display ads help you reach people not based on what they're searching for but based on who they are and what they're interested in. So, instead of showing up when someone searches for a specific term, these ads appear based on a person's interests or the kind of content they're viewing.
Content Writing For Therapists
A Website content writer or web content writer is a person who specializes in providing relevant content for websites; it is a sub-specialty of copywriting. Every website has a specific target audience and requires the most relevant content to attract business.
Hire someone on Fiver
Hire someone on Upwork
SEO Services for Therapists
Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.
Hire someone on Fiver
Hire someone on Upwork
Bruce Jones
SEO Website Analysis
Search engine optimization (SEO) analysis is the practice of auditing a website to identify opportunities to improve its placement in search engine results. A related goal is not only to improve search engine results placement (SERP), but also to boost actual organic referral traffic from those search results.
Guides & Blog Posts
Podcasts
Books
Business Coaching
A business coach is a professional mentor who supports, educates and motivates business owners. They provide recommendations for a company's vision, growth and goals. Effective business coaches provide motivation but also implement and prioritize strategies to help businesses grow.
Looking for business resources? Click here.